It's absolute pure genius! And I ask you why they hired a new CEO when they could've hired me for probably less than half the amount! Seriously, after spending what has to be millions of dollars each year on an obsessive amount of ad campaigns it took someone from outside of the J.C.Penny organization to come up with the novel idea of just marking the price at 40% less than original and keeping it there! No more sales of the century, no more of our biggest sale of the year, even though we had our biggest sale of the year last week, this one is bigger! But if you wait a day... well that's Presidents day and we will have an even bigger sale. Anybody who has ever walked into a Jacque Panae with me over the course of the last ten plus years had heard me say.... "Why don't they just price everything at the lower price and save a ton of money by not having to spend so damn much on marketing all these damn sales." But hey we love sales,Don't We!!! I just saved $350 on this T.V. ... How much did you pay for it.... $1200 hhmmm.. Sounds to me like you spent $1200... yeah, but it was marked down from $1550!!! Would you have paid $1550? NO... Then you didn't save anything! YOU DON'T SAVE MONEY BY SPENDING IT!! Did the clerk hand you $350? NO. Did you come out ahead $350? NO. You spent $1200!!
Sales are a con job on the American Mentality. Companies like J.C. Penny's mark an inflated price on their goods then tell the consumer they will mark 20% off and we fall for it hook, line, and sinker!!!
My questions; How do you think our Economy would look if companies were only allowed to realize a 20% profit max? What would the price of consumer goods look like? We all know there is a 200 to 500% mark up on furniture and jewelry, apply the above.... how does the price look... or would they just add more middle men to drive the price up? A little something to think about.
Ask, Believe, Receive.
I agree! Hope Macy's follows suit - they have sales every week and tons of TV and print advertising. Ridiculous!
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